Germany - Advertising and marketing services

Description

The scope of the services to be provided within the framework of the contract is as follows:- the client's sparring partner for creative ideas for communication campaigns and communication measures,- the lead partner for the creative elaboration of communication campaigns,- the rough and detailed conception of communication campaigns and communication measures,- the briefing of the creative approaches to the executing agencies,- ongoing support and accompaniment of the implementation measures,- the client's advice on questions of target-group-specific addressing,- the mediation of external services if necessary: Production, photo shooting, etc.,- Control of the budget fixed in advance,- If necessary, analysis of the means of communication used with regard to an overall creative and target group-oriented external presentation,- Development of a long-term creative target group approach,- Influence on the creative external presentation of the client. The scope of the services to be provided within the framework of the contract is as follows:- Strategic PR consulting: Development of a target group-specific PR concept and a concept that strengthens brand positioning (medical competence network + health experts),- Development and production of PR measures that include a contemporary media mix in the print and online sectors,- PR editing: Generate topic suggestions and communication occasions, write advertorials, blog posts and press releases that achieve reach and an attention-grabbing media presence - copywriting and direct addressing - the PR editorial team ensures that core messages reach the right channels,- Writing articles for all social media channels of the miners' association,- Evaluation and documentation of the measures,- Preparation of reports,- Proactive media work,- Suggestions for suitable images,- Creation of a high-quality distribution list (good contacts to the media landscape such as publishers, editorial offices and journalists are required). The scope of the services to be provided within the framework of the contract is as follows:- development of advertising and communication media (online and offline),- concept development and design of mailing campaigns including response control and analysis,- creation of print products including info graphics, diagrams (taking into account the Digital Brand Language, the Corporate Language and brand positioning),- proactive support with regard to communication measures,- conception and design of trade fair stands for nationwide sales and trade fair activities including Extended service for target group-oriented stand design including event actions,- Agreements for the implementation of communication measures with other agencies (e.g. creative agency),- Lead in the implementation of print and digital media in consultation with the client,- If necessary, design of the communication media according to the specifications of the creative agency,- If necessary, implementation of the elaboration of the long-term creative target group approach. The scope of services to be rendered within the scope of the contract is as follows:- Strategy development and consulting across all social media channels,- Consulting and support in the further development of existing or future relevant social media channels and activities,- Creation of content concepts in the area of social media and for the Knappschaft blog,- Creation of creative content for the blog and adapted content for the social media channels in consultation with the client,- Research and purchase of images and videos for the content including the required licenses,- Ongoing optimisation of the content on the basis of previously agreed KPI's with the client,- Independent research of interesting and target group and benefit-oriented content,- Taking up current topics and trends,- Content creation on the basis of the KNAPPSCHAFT company language/recommended language as well as taking into account brand values,- Implementation/participation in workshops for the purpose of internal social media strategy development for specialist areas,- Creation and support of regular reporting.

Opportunity closing date

19 December 2019

Value of contract

to be confirmed