Series

Develop your global market-entry strategy

Thinking of starting to sell overseas or perhaps selling into a new market? Undertaking carefully planned market research could be key to your success. Join this series to learn more!

Sign up to get started

Already joined the UK Export Academy?

Sign in

Are these events right for you?

  • Learn fundamental market research skills

  • Hosted by our in-house expert

  • Can't watch live? Catch a recording instead

Number of webinars
3
Total duration
3 hours

Become a market research guru!

  • Understand how to pick your first (or next) export market

  • Learn how to set up an effective programme of market entry research

  • Explore how to conduct desk and in-market research to inform your market entry strategy

Events in this series

Pick and choose the events that suit you, if you can't make it live, catch the recording after the session!

1. Choosing your next export market: A data-driven approach

Explore how a simple data driven approach will help you to prioritise the right export markets for your product or service.

Join next live event (sign in required)

Choosing your next export market: A data-driven approach

Online event

2. Researching export markets part 1: Strategy planning and desk-based research.

Understand the fundamentals of setting up an effective programme of market research to inform your strategic decisions.

Join next live event (sign in required)

3. Researching export markets part 2: In-market research, using research findings to develop strategy

Learn how to employ market research techniques during a market visit including who to speak to and what to ask them.

Join next live event (sign in required)

Speakers

Kerry Stagg heads up the International Market Research team for the Southern England Region at the Department for Business and Trade and has been supporting UK exporters with DBT for over 10 years.

A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots and food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.

Unlock your export potential

Join the UK Export Academy for instant access to live events with Q&A, and event recordings available on demand.

Sign up to get started

Already joined the UK Export Academy?

Sign in

Something went wrong. Please try again.

Was this page useful?

Thanks for letting us know

Can you tell us why this page was useful?

Do not share any personal or commercially sensitive information.

Cancel

Thanks for letting us know

Can you tell us more about your feedback?

Do not share any personal or commercially sensitive information.

Cancel

Thanks for your feedback