Online event
Unlocking Opportunities in the Chinese Market
Wednesday 02 July at 9:00AM
Already joined the UK Export Academy? Sign in
In Partnership with Ellron Consulting and OPB China , explore the commercial potential of china's growing food and drink market and learn how to position your products for success.
What you’ll learn
- Understand key consumer trends driving demand for imported food and drink to China
- Learn the essential regulatory and compliance requirements for market entry
- Explore effective routes to market through OPB's buyer network and platforms.
Description
Join this webinar to discover how UK food and drink businesses can access and succeed in the Chinese market. Gain practical insights into evoloving consumer trends, regulatory requirements, and how to build effective sales channels through OPB's extensive network of buyers, trade shows and e-commerce platforms.
Speakers
Heidi Zhong
OPB's Global Partnerships Manager, Ellron Consulting Services
Heidi specialises in helping global companies successfully enter the Chinese market and build strong, in-depth relationships with their target customer base. She has established in-depth relationships with 85 major trade fairs in China, effectively integrating the resources of more than 220,000 Chinese buyers to tailor effective market entry strategies for international brands.
She has over six years of experience in planning and executing high-impact programmes that cover cutting-edge formats such as B2B media matchmaking, KOL (Key Opinion Leader) on-site promotion and KOC (Key Opinion Consumer) marketing. In addition, she has established long-term relationships with government agencies in over 10 countries around the world to promote international products and services in the Chinese market as well as popular destinations around the world.
Having lived and worked in the UK for three years, she has developed a solid understanding of the UK FMCG market and is keen to build strong and mutually beneficial partnerships to drive continued growth