The Kingdom of Saudi Arabia is working towards it’s Vision 2030. This involves diversifying the economy from oil to various giga projects which are focused on leisure, sports and huge infrastructure changes. In 2021 an MOU was signed focusing on tourism, culture and sport, meaning that there are vast opportunities for UK companies in this market for the right companies. Join us to uncover the strategies and opportunities that Vision 2030 presents, positioning your business for success in this evolving landscape.
China has been focusing on the sports sector for many years. They allocated a huge amount of money to develop sports, attract outside expertise and get the population more involved in a variety of sports and there is now a wide range of interest in equestrian, sailing, and children’s adventure holidays. This has opened new opportunities in the market to UK companies who may not have considered before, so join this session to learn how your business can tap into the re-surging Chinese interest in this sector.