online event

Unlock your overseas potential in growing Sports Economies: China and Saudi Arabia

Warning This event has ended.
View more events

Are you supplying to, or working in the sports and leisure sectors and looking to discover how you can further grow your business or your next target market? Don't miss out on this session that explores the opportunities of the sports economy sector in China and Saudi Arabia.

What you’ll learn

  • the opportunities in China for sports economy companies
  • how you can make the most of Saudi Arabia's Vision 2030 to grow your sports economy business
  • develop an in-depth understanding about the sports economy opportunities in overseas markets


The Kingdom of Saudi Arabia is working towards it’s Vision 2030. This involves diversifying the economy from oil to various giga projects which are focused on leisure, sports and huge infrastructure changes. In 2021 an MOU was signed focusing on tourism, culture and sport, meaning that there are vast opportunities for UK companies in this market for the right companies. Join us to uncover the strategies and opportunities that Vision 2030 presents, positioning your business for success in this evolving landscape.

China has been focusing on the sports sector for many years. They allocated a huge amount of money to develop sports, attract outside expertise and get the population more involved in a variety of sports and there is now a wide range of interest in equestrian, sailing, and children’s adventure holidays. This has opened new opportunities in the market to UK companies who may not have considered before, so join this session to learn how your business can tap into the re-surging Chinese interest in this sector.


Kathryn Borg

Sports Economy Specialist, Department for Business and Trade (DBT), Midlands

Kathryn is an experienced consultant providing export support to companies. Her specialities include international business development, marketing strategies, and working within different cultures in a commercial environment. Kathryn's additional experience includes training and developing staff, coaching and motivational training, public speaking and presentations. She has previously worked in Malta, The Netherlands, Germany, Libya and Dubai.

Something went wrong. Please try again.

Was this page useful?

Thanks for letting us know

Can you tell us why this page was useful?

Do not share any personal or commercially sensitive information.


Thanks for letting us know

Can you tell us more about your feedback?

Do not share any personal or commercially sensitive information.


Thanks for your feedback