Online event
Understand the EU’s Packaging and Packaging Waste Regulation (PPWR)
Wednesday 08 October at 10:00AM
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The EU’s new Packaging and Packaging Waste Regulation came into force in February 2025. Understand what it means for your business and how to adapt to the required changes in packaging design, labelling, and compliance.
What you’ll learn
- how the new PPWR regulation impacts on packaging labelling
- understand the reuse and refill targets for several types of packaging
- learn about the bans and restrictions of certain materials, formats, and substances
Description
The EU’s Packaging and Packaging Waste Regulation (PPWR) came into force on 11 February 2025, with a hard implementation date of 12 August 2026. T
he regulation significantly expands on the previous Packaging and Packaging Waste Directive (PPWD), consolidating much at the Commission level, and with significant impact on Extended Producer Responsibility (EPR) scope.
The regulation is designed to assist in the bloc reaching its ambitions targets of a 55% reduction in Greenhouse Gases by 2030 (Fit for 55 initiative). With specific provisions around single-use plastics; weights and volumes of packaging; thresholds of recyclable content in packaging; restrictions on limits of certain substances (i.e. PFAS); and much more; it is anticipated that its impact on businesses will be far reaching.
The regulation will impact on design, sourcing, labelling, fees, and much more, when selling to the EU, so join this session to learn how to prepare your business and ensure you are compliant when trading with European customers.
Speakers
Andrea Collins
Managing Director, Global Trade Department
Andrea is an international trade specialist with 25+ years’ experience in the industry. Andrea specializes in importing, exporting, global sustainability, trade compliance, business resilience, and business growth. A passionate ambassador of UK micro businesses and SMEs, she launched Global Trade Department (previously known as The Export Department) to assist these companies expand their horizons internationally, raise the profile of UK goods and services abroad, and add vital resilience to supply chains through global sourcing.
As well as supporting private clients with their international trade endeavours, Andrea delivers 1:1 support and 1-many support for a number of Growth Hubs nationwide and is responsible for the design and delivery of a range of EU transition, international expansion, and business resilience support programmes across the country.