Online event
The importance of export and what it means to fail
Friday 23 May at 10:00AM
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Are you part of a female-led business and want to grow your business with intention, resilience and insight? Join us to hear about the opportunities and challenges for women when selling overseas.
What you’ll learn
- how global growth is more accessible than ever and how the post-COVID World has shifted the rules - and the reach around international trade
- how virtual reach doesn’t replace real resilience and how partnership failures can be avoided
- the do's and don't of expanding your bsuiness internationally
Description
This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series, helping women entrepreneurs and leaders of small businesses in the digital economy learn how to scale digital businesses globally. It is delivered in partnership with the Department for Business and Trade's Digital Commerce Team.
In this webinar, you'll hear from two female business owners on what is needed to expand a company into other markets at the start-up stage and beyond, so that scaling failures can be avoided.
In a world reshaped by COVID-19 and defined by global uncertainty, our experts will talk about how important international trade has been in launching and expanding the female-led creative agency and other businesses. Topics will include how this has brought both fresh opportunity and new complexity —navigating everything from virtual client relationships and international hiring to the realities of economic instability and cultural nuance.
We'll also cover the opportunities and challenges unique to being a female founded business working on a global stage.
Speakers
Dr Rina Newton
Co-Founder, Code Clarity
Rina is a PhD pharmacist with almost 30 years’ experience in the pharmaceutical industry, in medical and compliance roles.
As a serial entrepreneur, reputable compliance expert and experienced mentor, Rina’s values (authenticity, excellence, fairness) and deep experience drive her passion. Her first Compliance & Medical agency was eventually acquired by a Global organisation. Rina exited and set up Code Clarity, specialising in digital compliance support. As an angel investor, Rina’s thesis focuses on under-represented founders with interesting ideas aiming to make big differences.
Valerie Bounds
Chief Strategy and Creative Officer, Aurora
A veteran of the digital and advertising industry, Valerie is macro thinker who develops breakthrough creative ideas for an array of global brands.
She began her career in digital in the year Google launched and has been leading creative, brand and digital strategy for global clients over the past 25 years. She won awards early on for her groundbreaking digital strategic work for MSN, AMEX, Nestle, Royal Mail, Deloitte and Ford.