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Spot the difference! Business etiquette and cultural differences in the Middle East

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Join us to learn the dos and don’ts of Middle Eastern business culture that will save you from uncomfortable miscommunications with clients based in Saudi Arabia, Qatar and the UAE.

What you’ll learn

  • the common business attitudes and values in Middle Eastern countries
  • practical tips when trading with customers based in the Middle East
  • the support available from the Department for Business and Trade

Description

Are you preparing for an in-person meeting, trade show or more regular engagement with clients based in Middle Eastern countries such as Saudi Arabia, UAE or Qatar?

This webinar will help you improving your communication with counterparts and customers in this region of the world by providing you with insights into its different cultural attitudes and values, ensuring you are able to confidently seal the deal and create long lasting business relationships.

Knowing your way around the dos and don’ts in Middle East business culture will save you from uncomfortable miscommunications in this highly competitive market.

Speakers

Gerti Willis

Communication & Culture Adviser, Department for Business and Trade

Gerti has over 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. She has previously worked in Germany for an organisation setting up Fair Trade projects in Kenya, India & Sri Lanka.

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