Online event
Spot the difference! Business Culture in Latin America
Thursday 21 March at 10:30AM
Are you preparing for an in-person meeting, trade show or more regular engagement with clients based in Latin America? Join us to learn the dos and don’ts of Latin American business culture that will save you from uncomfortable miscommunications.
What you’ll learn
- the common business attitudes and values in Latin American countries
- practical tips when trading with clients in Latin American
- the support available from the Department for Business and Trade
Description
Latin America is home to a group of fast-growing, dynamic and vibrant economies, such as Brazil, Argentina, Chile and Colombia. There are great opportunities for you to tap into, but a successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer.
This webinar will help you improving your communication with counterparts and customers in this region of the world by providing you with insights into its different cultural attitudes and values. Knowing your way around the dos and don’ts in Latin American business culture will save you from uncomfortable miscommunications in this highly competitive market.
Speakers
Gerti Willis
Communication & Culture Adviser, Department for Business and Trade
Gerti has over 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. She has previously worked in Germany for an organisation setting up Fair Trade projects in Kenya, India & Sri Lanka.
Raj Theper
UK Export Academy Adviser, Department for Business and Trade
Raj joined the Department for Business and Trade (DBT) in 2020 following a career in the Private, Public and Charity Sectors. Prior to joining DBT, Raj worked in the Midlands with the Black Country Chamber of Commerce, supporting businesses to develop and successfully execute their growth strategies.