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Top tips for using social media effectively to reach and sell to a global audience

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Explore how social media is increasingly being used in conjunction with eCommerce to connect brands directly with consumers globally, enabling you to capitalise on this technology to generate sales and drive growth.

What you’ll learn

  • Understanding the importance of social media as a marketing tool for e-commerce.
  • Practical tips to link e-commerce websites with social media platforms to increase sales.
  • Insight into how social media can be used to connect brands directly with customers, build strong relationships and loyalty.

Speakers

Charlie Garnham

Digital Trade Adviser, Department for Business and Trade

Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.

Nigel Barker

Digital Trade Adviser, Department for Business and Trade

Nigel has been working with web technologies since 1992 whilst working as a programmer for DEC. Since then he has worked across levels of the digital arena.

A systems architect by trade, before gaining a wealth of experience as an Account Director in a marketing agency, winning awards for his social media campaigns, he brings together a deep knowledge of the tech that drives the web today and the commercial and creative skills needed to deliver engagement and sales.

Nigel has been supporting businesses across all sectors with their online presence and strategy as a Digital Adviser with the Department for 7 years and still understands that everyday is a school day.

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