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Selling services overseas: Using digital channels to successfully market professional services

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Join us as we guide you through a multiservice-led approach relating to Professional Services.

What you’ll learn

  • Using PPC and SEO for service businesses
  • How can digital strategies work together
  • Using the data effectively

Description

Summarising and drawing links between Footprint Digital’s three core pillars of expertise: SEO, PPC and conversion-driven content, this session will provide an overview of how to approach digital marketing as a Professional Services business.

In this session, Footprint Digital will cover the importance of using PPC to test new markets, SEO to complement paid advertising strategies and maximise exposure and localised content strategies to ensure messaging is consistent and effective across countries. Attendees will come away from this session with a broad understanding of how different strategies complement each other and how they can join the dots to make the most of the data available to them.

Speakers

Charlie Garnham

Digital Trade Adviser, Department for Business and Trade

Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.

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