online event
Routes to Market for a Food and Drink Exporter
Join us to uncover the best routes to market for your food and drink exports and maximise your global success!
What you’ll learn
- What to consider when approaching your target export market.
- Decide whether the option of using a sales agent is a good option and the considerations to take on selecting one.
- Should a distributor or wholesaler be a better option.
- Discuss the factors to review when drafting an agent and distribution agreement.
Description
Join us for a 45-minute presentation on the key routes to market for food and drink exporters, and the crucial considerations when selecting the best approach for your chosen export destination. We will explore various options and strategies to help you determine the most suitable route to reach your customers, whether using your own resources or partnering with others.
Understanding the complexities of export markets is essential, and making informed choices can be the key to success. This session will offer insights into balancing your ambitions with you available resources, helping you navigate the challenges and opportunities of international trade. To round off the session there will be a 15-minute Q&A, giving you the opportunities to ask your questions to the experts.
Speakers
Maighdlin Gibson
Customs and trade specialist, The Institute of Export & International Trade
Maighdlin has over 13 years’ experience in NI and IE. Delivery of public training courses, and customs and SPS consultancy through the Chartered Institute of Export & International Trade.
Extensive International trade experience, stemming from a background in Freight forwarding and customs services.
Specialist areas include perishables, pharmaceuticals and aerospace industries.
Specialist interests include customs procedures and the Windsor Framework.
Katie Birrell
Head of International Sales, Nairn’s Oatcakes
Katie Birrell is Head of International Sales Nairn’s Oatcakes. For the last 24 years Katie has been developing business for Scottish companies in overseas markets resulting in an in-depth knowledge of the intricacies of international sales.
Nairn’s are the largest producer of oatcakes in the UK, one of the UK’s leading and most trusted gluten free brands and their range is exported to over 30 countries. Whether your favourite is a super seeded or a stem ginger you won’t have to go far to find a fellow fan.