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Researching export markets part 1: Strategy planning and desk-based research

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Explore how to set up an effective programme of market research to inform your strategic decisions.

What you’ll learn

  • How to set up an effective programme of market entry research
  • The benefits of market research
  • How to carry out strategic desk based research
  • Where to find business and consumer intelligence online

Description

We will look at how to develop research objectives that link intelligence directly into your market entry strategy. Methodologies for market research will be discussed, and desk based research techniques will be explored.

Speakers

Kerry Stagg

International Research Advisory Manager, Department for Business and Trade

Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.

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