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NATRUE: The International Natural and Organic Cosmetic Association

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This webinar will focus on the natural and organic sector and the benefits of certification internationally, with a focus on the German market. The session will bring together examples and case studies of businesses that have embraced the NATRUE label and the added value it has given their products.

What you’ll learn

  • Explore consumer trends and expectations 
  • Learn about the emerging and evolving regulatory framework
  • Discover the benefits of certification and how this could help supercharge sales


The global market value for natural cosmetics and personal care is expected to increase from almost 35 billion dollars in 2021 to roughly 59 billion dollars in 2031. This data is proof of the growing importance of the natural and organic beauty market.

By joining this session, you will:

  • Hear about current consumer expectations and trends
  • Learn about the emerging and evolving regulatory framework
  • How NATRUE adds value to the natural and organic cosmetics
  • Case studies of successful businesses in the natural and organic sector


Dr Mark Smith

General Director, NATRUE

Mark has been involved in the successful coordination of strategic and collaborative interdisciplinary projects via academic departmental and international research. Dr Smith became Director General of NATRUE in July 2016 where his is responsible for the day-to-day running of NATRUE, as well as taking a lead role in all political, regulatory, and scientific affairs of the association.

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