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How to achieve an effective Marketing Mix internationally

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Learn how to amplify your marketing strategies for a successful global campaign.

What you’ll learn

  • What the marketing mix is
  • Why it is important
  • What you should do in practice

Description

Want to give your business the best chance of growing overseas?

Join this session as we explore how effective marketing strategies should align internationally with:

  • product suitability
  • pricing accuracy
  • placement optimisation
  • timing appropriateness

You will also have the chance to ask questions specifically about your product or service.

Speakers

Stefano Pucello

International Trade Adviser, Department for Business and Trade

Stefano has been working as a sales and marketing professional for over 20 years. His background includes multiple disciplines in international markets – with experience of several senior managerial roles in large, medium and family run businesses. As a Chartered Marketer, he acts as a valued partner to any SME planning to increase sales, establish a brand and expand its reach internationally.

Robin Hill

UK Export Academy Adviser, Department for Business and Trade

Robin is a versatile professional with experience spanning various business sectors, including blue-chip companies and dynamic startups. His journey includes roles at Burton Group, General Electric, and BUPA. Notably, he has ventured into entrepreneurship, establishing startups in Broking and the wholesale Wine Trade. His diverse background reflects a blend of corporate expertise and entrepreneurial spirit.

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