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Get your business ready for Asia Pacific

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Is the Asia Pacific market next on your list of target markets? Join this session for top tips on how to get started with selling your products or services to Asia Pacific.

What you’ll learn

  • an overview of the Asia Pacific region and Department for Business and Trade support available for entering this market
  • the criteria for market entry and the opportunities that exist in this market
  • an overview of the costs associated with entry into this market, along with common challenges.


The UK is no stranger to Asia Pacific as our country, has been trading with this market for four centuries now. Asia-Pacific is an immense economic powerhouse with manifold market destinations with increasing demand for British goods and services in what will be the home of more than half of the world’s 5.4 billion middle class consumers by 2030.

This webinar will outline the benefits, common pitfalls and costs of selling your products and services into this market, along with the types of support available through DBT. It will be delivered by the Export Support Service Hub in the market, who have worked successfully to support thousands of UK exporters in partnership with DBT.


Thao Pham

Country Manager - Vietnam, Orissa International

Thao is the Country Manager for Vietnam, based in Ho Chi Minh City. With the support of the team in Vietnam, Thao oversees over 80 trade projects a year, including both business matching and research, for our clients in Vietnam. Recent projects include trade missions organised by the governments of Canada, Virginia, Pennsylvania, Northern Ireland, Illinois and Singapore, and research projects for a diverse range of companies and industries.

Orissa International is a market-entry consultancy firm that provides contacts, insights and support to companies seeking to do business in South East Asia.

Duy Anh Ho

Export Support Service Hub Enquiry Manager, Asia Pacific, Department for Business and Trade (DBT), Vietnam

Duy Anh Ho is based in the British Consulate-General in Vietnam. Duy's team helps ensure that all UK businesses can access the best support to enter the Asia Pacific market.

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