Online event
Business Culture in Latin America
Thursday 03 July at 10:00AM
Already joined the UK Export Academy? Sign in
Have you ever considered selling your goods or services to customers in countries south of Mexico? Join us if you are interested in accessing an emerging market of over 650 million consumers who don't speak English, but speak the same language - Spanish!
What you’ll learn
- learn about the main economies in Latin America
- learn about the key characteristics of business culture in the region
- top cultural tips for each of the Latin American countries, which are essential for facilitating successful commercial relationships
Description
Latin America is the largest emerging market united by the second most-spoken language in the world by number of native speakers – Spanish.
In this session you will learn about the main economies in Latin America and what makes them attractive for UK businesses to consider doing business there, in multiple sectors.
We will focus on how best to approach trading in these countries from a cultural perspective to make a memorable first impression, marking the start of a profitable commercial relationship.
You will learn the main common characteristics of business culture in the region and common pitfalls to avoid at different stages of a commercial relationship with your Latin American counterparts. You will leave the session with clear, actionable strategies to ensure the success of your business venture in the region.
Speakers
Gabriela Lemoine
founder and CEO, Accentus Language Services
Originally from Córdoba, Argentina, Gabriela Lemoine is the founder and CEO of Accentus Language Services. Gabriela is a Fellow of the Chartered Institute of Linguists in English and Spanish and she holds an MBA. She served as the first president of the Argentine Association of Language Services (AASL), as Secretary at the Association of Language Companies (ALC) in the USA, a Council member at the Association of Translation Companies (ATC) in the UK, and is an advisory board member at the American Chamber of Commerce in Argentina. With a 25-year background in languages, software engineering, innovation and entrepreneurship, she is a popular international presenter on business and technical topics appealing to both linguists and company owners.