Online event
B2B marketplaces: Do they really work and how can I best use them?
Wednesday 16 July at 12:00PM
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Gain an in-depth understanding of how B2B marketplaces function and how they can offer an effective platform to sell into new markets to grow your business internationally.
What you’ll learn
- understand how to use B2B marketplaces and how they can help you increase your sales
- strategies for success when using B2B marketplaces, including best practices for navigating them
- how B2B marketplaces can offer you an effective way to increase your cross-border sales
Description
Did you know that businesses that utilize B2B marketplaces report an average increase of 30% in their sales revenue? Are you thinking of selling via B2B marketplaces, and want to know more?
This session, in partnership with the Department for Business and Trade's Digital Commerce Team, will provide you with a comprehensive understanding of the dynamics of B2B marketplaces, including their benefits and potential challenges, and how they can be utilised to enhance the operations of your business.
We will cover how to use these platforms effectively to maximise business opportunities and drive the growth of your international sales. Topics will include how to optimise product listings, pricing strategies and how to engage customers.
There will also be a chance to interact with industry experts, and network with fellow business owners facing similar challenges and opportunities.
Speakers
Lucas Perraudin
CEO and Founder, AI Partners
Lucas is a seasoned business transformation executive specializing in advanced digital and AI-driven sales and marketing strategies.
With over 25 years of leadership experience including roles as EMEA Director of AR/VR at Meta and VP of Retail & Digital at HP, Lucas has successfully scaled multi-billion-pound Ecommerce operations in both B2B and B2C sectors.
He is also a regular speaker on Tech & Co at BFM Business, offering insights on digital transformation and generative AI.
Aidan McGauhey
Country Manager, Oro Commerce
Aidan brings extensive experience in managing eCommerce solutions and helping businesses streamline their operations. As the Country Manager for Oro Commerce, he has spearheaded numerous successful projects that have significantly improved business efficiencies and customer satisfaction.