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Ask an Exporter – How to approach your routes to market when selling overseas

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Hear first-hand from Export Champions who have successfully launched their business in overseas markets, on how they have achieved their international success.

What you’ll learn

Our Export Champions will cover key considerations such as:

  • advice on factors to consider when choosing a route to market for your product/service
  • insights into what methods you can use to identify potential overseas customers
  • top tips on how to evaluate and prioritise potential markets for expansion


Don't miss out on the chance to hear expert advice from business owners like you and how they turned their businesses into successful companies selling internationally.

This month's session sees us joined by Jamie Sergeant, Global CEO of creative and digital transformation agency Crowd and Michael Philpott, Senior Sales Manager from British heritage brand Whittard of Chelsea.


Jamie Sargeant

Global CEO, Crowd

Crowd helps brands, organisations and governments into future territories. The future isn’t just ‘Where next?’, it’s ‘What’s next?’. Crowd’s global marketing agency uses Strategic Foresight to keep clients ahead of the curve.

Headquartered in Bournemouth, the company employs over 65 members of staff and exports account for 75% of its £5.1m turnover, with the USA, Netherlands and UAE among its top export markets.

Michael Philpott

Senior Sales Manager Europe and USA, Whittard of Chelsea

Michael was born in Belgium, but after living in London for 19 years, the UK is now his home. He is currently at Whittard of Chelsea, a British heritage brand established in 1886 by Walter Whittard, offering the finest tea, coffee and hot chocolate.

With over 40 stores in the United Kingdom, Whittard is predominantly a retailer, however it has been exporting its products globally for many years, with a presence in over 40 markets through a combination of wholesale and franchise partners. Its exports amount to £10 million per year, driven by the USA, Europe, China, Singapore and our franchise stores in Taiwan and South Korea.

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