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Series

Digital Edge: Elevate your international online presence

Digital Technology has given businesses the ability to get closer to their customers than ever before. Join us for 8 sessions as we give you the tools to maximise opportunities out there so you can build relationships with new, international customers.

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Are these events right for you?

  • Perfect for you, regardless whether you have a small start-up or well established company

  • Delivered by our digital marketing experts

  • Watch live or catch a recording

Number of webinars
8
Webinar length
1 hour per session

Join digital trade experts and learn something new to boost your online sales!

  • Learn how to build a cohesive digital strategy

  • Explore the latest techniques to improve your website and localise your content

  • Learn the importance of social media and how you can tailor your message

Events in this series

From understanding International SEO frameworks, to creating great content for global audiences, to managing global social media channels on a budget, there is something for everyone here. Book onto all sessions, or dip in and out - it's up to you!

1. Build a digital marketing strategy to drive international sales

Explore core digital marketing methodologies to cost-effectively increase, tap into and capitalise on international demand

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Build a digital marketing strategy to drive international sales

Online event

2. Six steps to adapting your website for a global audience

Get six clear steps to ensure your website reaches the audiences you need to reach, where ever they may be.

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Six steps to adapting your website for a global audience

Online event

3. Master international content marketing

Explore practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst global customers and facilitate export sales.

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4. Manage your international Social Media presence on a budget

Become a social media ninja and learn top tips and effective strategies on how to grow the reach of your business amongst global customers, on your social media channels.

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Managing Global Social Media Channels on a Budget

Online event

5. Top tips on using LinkedIn to generate more leads

Wondering how you can use LinkedIn to find more global customers? We'll be providing advice on utilising LinkedIn for lead generation and engage your way to success on an international scale.

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LinkedIn: The Ultimate Lead Generator

Online event

6. Find new customers by selling on Instagram

Join us for an easy guide to maximising the power and potential of Instagram to boost the global reach of your business and sell your products or services to customers around the world.

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Effective Instagram for international audiences

Online event

7. Understand the fundamentals of International SEO

Learn how to make your website more visible and increase your global sales, through maximising Search Engine Optimisation (SEO).

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Driving International Traffic with Search Engine Optimisation (SEO)

Online event

8. eBay: International Marketplace Spotlight

Selling on eBay is such an easy way to expand your customer base - find out the secrets to success on the platform!

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Speakers

Our digital trade advisers have many years of experience in supporting businesses perfect their global digital strategy. They can offer specific guidance and advice on the many topics required to engage with an overseas audience.


Charlie Garnham supports British businesses with their international digital presence in her role as a Digital Specialist at the Department for Business and Trade. Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners.


Martin Calvert is a Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Unlock your export potential

Join the UK Export Academy for instant access to live events with Q&A, and event recordings available on demand.

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