Understand your customer's culture

A profitable business relationship needs trust. Taking an interest in the culture of your customer helps build trust and shows you are serious about a long-term relationship.

Spend time researching culture, customs and behaviours including:

  • how people greet each other
  • body language and gestures
  • what people wear in different situations
  • giving and receiving business cards
  • giving and receiving gifts
  • how meetings are conducted
  • what to include in a presentation

Not being prepared could lead to a misunderstanding that affects your business relationship.

Start your research with our exporting country guides or try Kwintessential for country guides that cover business etiquette, customs and culture.

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