Crowd
2023 winner of the Creative Services category
Jamie Sergeant, Founder & Director of Crowd
Headquartered in Dorset, Crowd provides local, regional and international marketing expertise to organisations, governments, corporations and businesses of all sizes, with 70% of their services sold overseas.
Exports have been at the heart of Crowd's business since the company began, with offices around the world, enabling them to service clients in Africa, China, Europe, Middle East, North America and South Asia.
“From our experience of selling to the world, my tip to other UK creatives is to ensure that you have a solid understanding of the culture and market you are entering. Translation is never enough.”
- Jamie Sergeant, Founder & Director, Crowd
Judges commented that Crowd's awards entry showed particular strength in showcasing the power of British brand and the importance of an export strategy.
Future plans for Crowd include further building its presence in China by leveraging government connections, as these have helped open doors that they felt they couldn’t open alone, positioning themselves on delivering culturally tailored marketing solutions to businesses.
Find out more about the business on their websiteopens thisiscrowd.com in a new tab.
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