Global success: Little Moons

Who are Little Moons?

Two siblings, Howard and Vivien Wong, concocted the idea of Little Moonsopens littlemoons.com in a new tab – bite-sized mochi ice cream balls – in their parents’ bakery in London.  They are now available in a range of flavours in 35+ countries around the world.


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International growth story

Howard and Vivien have been interested in food from an early age and quickly became passionate about creating amazing food by experimenting with unique flavours and textures.  They spotted a gap in the market for a new snacking ice-cream subcategory and Little Moons was born!

Little Moons began selling to France and quickly expanded to Germany and other European countries. They then considered markets further afield, including Australia, Singapore, Hong Kong and New Zealand.

Little Moons’ top tips for selling internationally

  • Seek out the free support from UK Export Academy: the resources will demystify exporting.
  • Attend free webinars on a wide range of exporting topics: the courses are short but impactful.
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