Sharing success: Playdale Playgrounds

Who are Playdale Playgroundsopens www.playdale.co.uk in a new tab?

With a mission to sell fun, Playdale was founded in 1734 in the Lake District, and has evolved from a family-run business into a leading playground equipment manufacturer. Now in its ninth generation, the firm has successfully expanded its reach to 52 countries, boasting an annual turnover of £16 million.

International Growth Story

Over the centuries, Playdale has remained consistent in providing expertly engineered and premium manufactured products to customers. To become a successful and modern facing organisation, the business transferred these skilled credentials into the playground market in 1978.

Driven by a desire to diversify, enhance job security for its 101 employees, and use its reputable skillsets, Playdale embarked on an ambitious overseas business development journey.

Leveraging free DBT export training programmes and participating in international events, the company identified lucrative markets seeking premium, high-quality products through meticulous desk research and strategic partnerships.

This strategy enabled Playdale to bid and secure contracts across Europe, including Germany, Spain and France. The firm also penetrated emerging markets in Croatia, Eastern Europe, and India.

Top Tips for Selling Internationally

Understand cultural nuances, utilise country-specific market guides and capitalise on DBT support services.
Attend trade shows and exhibitions, many of which are supported by DBT, providing real-time opportunities and new business wins.
British manufacturing and engineering are highly respected across Europe, and beyond which provides real opportunities to sell overseas.