Sell overseas directly

When you sell directly to overseas customers you’re responsible for everything from finding new clients through to after-sales support. You have control over each stage of the sales process allowing you to:

  • set higher margins
  • get to know the market
  • build a personal relationship with your customers
  • see what your competitors are doing
  • plan an effective market strategy

More resource and risk

Doing everything yourself takes a lot of resource. You’ll need to visit customers overseas and either speak the language or hire an interpreter. The time and money you invest exposes you to risk if something unexpected happens.

You may find that selling directly isn’t scalable for the size of your business and that using an agent or distributor are more cost effective routes to market.

Sell online overseas

Selling online is a low cost way to sell directly to overseas customers.

You can sell online through:

Use our selling online overseas service to find and join online marketplaces with deals negotiated by the government.

Join our E-Exporting programme for specialist one-to-one e-commerce guidance.


You should always document your relationship and agreements to clarify expectations on each side. Where possible use English law in your contracts and make sure that the contract clearly states your terms and conditions. These can include:

  • audit clauses
  • bribery and corruption clauses
  • clauses to undertake training and certification in anti-corruption and bribery

Always consider using a local lawyer who has specific knowledge of the law of the country and specialist knowledge of your industry.

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Business planning
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